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Budweiser Enlists All-Star Line-Up With Music, Motorsports And Much More
July 5, 2005
Chevelle ‘One Night Stand’ Concert, Dale Earnhardt Jr. Racing Experience Highlight Activities; World Famous Budweiser Clydesdales, ‘True Music’ Roadhouse Add To Excitement
DETROIT (July 5, 2005) – Budweiser, the “Official Beer” of Major League Baseball (MLB) and the 2005 MLB All-Star Game, will complement local festivities during the 76th All-Star Game week July 9-12 by providing several opportunities for area music and baseball fans to enjoy free entertainment in the days leading up to the ballgame.
“As a proud sponsor of Major League Baseball, the All-Star Game and the Detroit Tigers, Budweiser has a great line-up of music and other interactive activities in store for All-Star Week,” said Tony Ponturo, vice president of Global Media and Sports Marketing, Anheuser-Busch, Inc. “Detroit is one of America’s greatest sports cities, with both the All-Star Game and the 2006 Super Bowl coming to town. As the nation’s only major brewer that’s still American-owned, there is no better way to celebrate All-Star weekend than with America’s greatest pastime and greatest beer.”
Activities include:
Budweiser ‘One Night Stand’ Chevelle Concert
Platinum recording artist Chevelle makes its way from the Windy City to Detroit for an invitation-only “One Night Stand” at the State Theatre on July 11. Brothers Pete, Joe and Sam Loeffler sold more than 1 million copies of their major label debut album and scored three chart-topping singles. Chevelle is joined by Alter Bridge and Silvertide. Adult consumers 21 and older must have an invitation, obtained through in-market giveaways by local radio station WRIF-FM and events held at area bars, clubs and restaurants, in order to attend the concert. Doors open at 7:30 p.m.
Dale Earnhardt Jr. Racing Experience
Baseball fans can live the life of NASCAR driver Dale Earnhardt Jr. through a high-definition, behind-the-scenes video and interactive racing games during the Dale Jr. Racing Experience, located on the south side of Comerica Park. The Dale Jr. Racing Experience features an HD-format look at Dale Jr.’s life, showing how he spends his time on and off the track. The “Interactive Racing Zone” provides guests the opportunity to get behind the wheel with Xbox racing video games and pose for photos with the Dale Jr. Budweiser #8 car. The Dale Jr. Racing Experience is open to all ages (accompanied by an adult 21 and over) from 10 a.m.-10 p.m., July 10-11 and 10 a.m.-8 p.m., July 12.
Budweiser ‘True Music’ Concerts
Comerica Park will serve as the backdrop of Budweiser “True Music” concerts Sunday, July 10, through Tuesday, July 12, featuring local Michigan acts Broken Sunday, Dirty Americans, Swim, Kimme Horne, Larry Lee’s Old School Band & Black Bottom Collective. The outdoor concerts, performed on the Budweiser “True Music” stage between Adams and Madison just south of the ballpark, are free of charge and open to adult consumers 21 and older. Concerts begin each day starting at 1 p.m. and running until approximately 6:30 p.m.
Budweiser ‘True Music’ Roadhouse
Thousands of adult music fans in Detroit will get their chance to play guitar, bass, keyboard and drums, as well as “Be The Band” in front of a “live” video audience in the interactive Budweiser “True Music” Roadhouse. The Roadhouse, a state-of-the-art, 4,275-square-foot interactive experience, also allows fans to compete in a “Name that Track” contest or challenge themselves with three music-related games on six separate computer screens. The “True Music” Roadhouse, open to adults 21 and over, will be located near the Budweiser “True Music” stage on the south side of Comerica Park and will be open 10 a.m.-10 p.m., July 10-11 and 10 a.m.-8 p.m., July 12.
Budweiser XBOX 2K Sports Home Run Challenge
Detroit will be the setting for more than one home run derby during All-Star week when the nation’s top 20 interactive sluggers battle it out in the Budweiser XBOX 2K Sports Home Run Challenge. Twenty cities across the nation have been hosting regional tournaments to select the tournament finalists who will meet head-to-head starting at 1:30 p.m. on July 11 at Fishbones Restaurant for a chance to earn national bragging rights, cash prizes and awards.
Budweiser Negro Leagues Exhibit and Ballpark Beers
Budweiser pays tribute to African-American baseball greats as part of the Budweiser Negro Leagues Exhibit at the John Hancock FanFest. Fans will be treated to a series of visual displays and memorabilia chronicling the valuable contributions of the Negro League baseball players and their place in American baseball history. In addition to the Negro Leagues Exhibit, Budweiser also presents the Budweiser Ballpark Beers, open daily to fans 21 and over at the John Hancock FanFest, offering a friendly viewing environment for all MLB weekend game broadcasts.
Budweiser Clydesdales
The world famous Budweiser Clydesdales are scheduled to appear noon-11 p.m., July 9-12 on the south side of Comerica Park next to the Detroit Athletic Club. All ages are invited to view and take photographs of these “Gentle Giants.”
Background
Inspired by the lurching riffs of Helmet and the soft-loud vocal styling of Tool, Chicago-based trio Chevelle’s aggressive, heavy sound is all about mounting tension exploding into raw guitar bursts. Formed in 1995, Chevelle’s members are brothers Sam (drums), Pete (vocals, guitar) and Joe (bass) Loeffler. They started out playing parties and outdoor events, which quickly led to bookings at Chicago clubs when youngest member Joe was just 14. In 1999, the band released their Steve Albini-produced debut album, Point #1, on Squint Entertainment. Three years later, the band inked a deal with Epic and issued Wonder What’s Next. The album went platinum and their second single “Send The Pain Below” was a No. 1 hit at modern rock and mainstream radio. The band’s latest offering, This Type of Thinking (Could Do Us In), debuted on Billboard’s Top 200 at No. 8 and quickly went gold behind three chart-topping singles.
Based in St. Louis, Anheuser-Busch Cos., Inc. is the leading American brewer holding nearly 50 percent of the U.S. beer market. The company is American-owned and brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch ranked first in the U.S. beverage industry in FORTUNE magazine’s 2005 “America’s Most Admired Companies” and in the top 30 on FORTUNE’s 2005 “Global Most Admired Companies” list. The company is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is the world’s largest recycler of aluminum beverage containers. For more information, visit www.anheuser-busch.com.
July 5, 2005
Chevelle ‘One Night Stand’ Concert, Dale Earnhardt Jr. Racing Experience Highlight Activities; World Famous Budweiser Clydesdales, ‘True Music’ Roadhouse Add To Excitement
DETROIT (July 5, 2005) – Budweiser, the “Official Beer” of Major League Baseball (MLB) and the 2005 MLB All-Star Game, will complement local festivities during the 76th All-Star Game week July 9-12 by providing several opportunities for area music and baseball fans to enjoy free entertainment in the days leading up to the ballgame.
“As a proud sponsor of Major League Baseball, the All-Star Game and the Detroit Tigers, Budweiser has a great line-up of music and other interactive activities in store for All-Star Week,” said Tony Ponturo, vice president of Global Media and Sports Marketing, Anheuser-Busch, Inc. “Detroit is one of America’s greatest sports cities, with both the All-Star Game and the 2006 Super Bowl coming to town. As the nation’s only major brewer that’s still American-owned, there is no better way to celebrate All-Star weekend than with America’s greatest pastime and greatest beer.”
Activities include:
Budweiser ‘One Night Stand’ Chevelle Concert
Platinum recording artist Chevelle makes its way from the Windy City to Detroit for an invitation-only “One Night Stand” at the State Theatre on July 11. Brothers Pete, Joe and Sam Loeffler sold more than 1 million copies of their major label debut album and scored three chart-topping singles. Chevelle is joined by Alter Bridge and Silvertide. Adult consumers 21 and older must have an invitation, obtained through in-market giveaways by local radio station WRIF-FM and events held at area bars, clubs and restaurants, in order to attend the concert. Doors open at 7:30 p.m.
Dale Earnhardt Jr. Racing Experience
Baseball fans can live the life of NASCAR driver Dale Earnhardt Jr. through a high-definition, behind-the-scenes video and interactive racing games during the Dale Jr. Racing Experience, located on the south side of Comerica Park. The Dale Jr. Racing Experience features an HD-format look at Dale Jr.’s life, showing how he spends his time on and off the track. The “Interactive Racing Zone” provides guests the opportunity to get behind the wheel with Xbox racing video games and pose for photos with the Dale Jr. Budweiser #8 car. The Dale Jr. Racing Experience is open to all ages (accompanied by an adult 21 and over) from 10 a.m.-10 p.m., July 10-11 and 10 a.m.-8 p.m., July 12.
Budweiser ‘True Music’ Concerts
Comerica Park will serve as the backdrop of Budweiser “True Music” concerts Sunday, July 10, through Tuesday, July 12, featuring local Michigan acts Broken Sunday, Dirty Americans, Swim, Kimme Horne, Larry Lee’s Old School Band & Black Bottom Collective. The outdoor concerts, performed on the Budweiser “True Music” stage between Adams and Madison just south of the ballpark, are free of charge and open to adult consumers 21 and older. Concerts begin each day starting at 1 p.m. and running until approximately 6:30 p.m.
Budweiser ‘True Music’ Roadhouse
Thousands of adult music fans in Detroit will get their chance to play guitar, bass, keyboard and drums, as well as “Be The Band” in front of a “live” video audience in the interactive Budweiser “True Music” Roadhouse. The Roadhouse, a state-of-the-art, 4,275-square-foot interactive experience, also allows fans to compete in a “Name that Track” contest or challenge themselves with three music-related games on six separate computer screens. The “True Music” Roadhouse, open to adults 21 and over, will be located near the Budweiser “True Music” stage on the south side of Comerica Park and will be open 10 a.m.-10 p.m., July 10-11 and 10 a.m.-8 p.m., July 12.
Budweiser XBOX 2K Sports Home Run Challenge
Detroit will be the setting for more than one home run derby during All-Star week when the nation’s top 20 interactive sluggers battle it out in the Budweiser XBOX 2K Sports Home Run Challenge. Twenty cities across the nation have been hosting regional tournaments to select the tournament finalists who will meet head-to-head starting at 1:30 p.m. on July 11 at Fishbones Restaurant for a chance to earn national bragging rights, cash prizes and awards.
Budweiser Negro Leagues Exhibit and Ballpark Beers
Budweiser pays tribute to African-American baseball greats as part of the Budweiser Negro Leagues Exhibit at the John Hancock FanFest. Fans will be treated to a series of visual displays and memorabilia chronicling the valuable contributions of the Negro League baseball players and their place in American baseball history. In addition to the Negro Leagues Exhibit, Budweiser also presents the Budweiser Ballpark Beers, open daily to fans 21 and over at the John Hancock FanFest, offering a friendly viewing environment for all MLB weekend game broadcasts.
Budweiser Clydesdales
The world famous Budweiser Clydesdales are scheduled to appear noon-11 p.m., July 9-12 on the south side of Comerica Park next to the Detroit Athletic Club. All ages are invited to view and take photographs of these “Gentle Giants.”
Background
Inspired by the lurching riffs of Helmet and the soft-loud vocal styling of Tool, Chicago-based trio Chevelle’s aggressive, heavy sound is all about mounting tension exploding into raw guitar bursts. Formed in 1995, Chevelle’s members are brothers Sam (drums), Pete (vocals, guitar) and Joe (bass) Loeffler. They started out playing parties and outdoor events, which quickly led to bookings at Chicago clubs when youngest member Joe was just 14. In 1999, the band released their Steve Albini-produced debut album, Point #1, on Squint Entertainment. Three years later, the band inked a deal with Epic and issued Wonder What’s Next. The album went platinum and their second single “Send The Pain Below” was a No. 1 hit at modern rock and mainstream radio. The band’s latest offering, This Type of Thinking (Could Do Us In), debuted on Billboard’s Top 200 at No. 8 and quickly went gold behind three chart-topping singles.
Based in St. Louis, Anheuser-Busch Cos., Inc. is the leading American brewer holding nearly 50 percent of the U.S. beer market. The company is American-owned and brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch ranked first in the U.S. beverage industry in FORTUNE magazine’s 2005 “America’s Most Admired Companies” and in the top 30 on FORTUNE’s 2005 “Global Most Admired Companies” list. The company is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is the world’s largest recycler of aluminum beverage containers. For more information, visit www.anheuser-busch.com.